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It has been almost 20 years since these original LA Gear styles have been in the market, and we feel like it's time to bring them back," said ACI's Lance Jackson, Director of LA Gear Specialty Product. "It's a project LA Gear is very confident and excited about!"
"We're building our effort around the connection that people have with this brand," SLAM Director of Marketing Justo Diaz stated regarding the outfit's campaign, which will include Web sites, commercials, print components, and events. "Our audience comes to LA Gear from all angles; some connect at a point of nostalgia, while others seize the opportunity to be part of a vibrant era for the first time."
The new LA Gear line will be offered exclusively at Sportie LA for a limited time, before expanding to select retailers.
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